Upload the image
Use the highest-quality copy you have; compression around the mark makes the rebuild harder.
Take a watermark off an image you have the right to edit — a corner logo, a repeating pattern or a text overlay.
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A watermark is not a sticker sitting on top of the picture — it is usually semi-transparent, so every pixel under it is a blend of the mark and the photo. Removing it means separating those two and rebuilding what the mark was covering.
A small opaque logo in a corner comes off cleanly. A large transparent mark spread across the middle of the frame overlaps faces, edges and detail, and what comes back there is reconstruction rather than recovery.
Use the highest-quality copy you have; compression around the mark makes the rebuild harder.
Detection boxes the obvious placements; extend the selection over anything faint it missed.
Look at what was directly under the mark, which is where any leftover haze shows up.
Small opaque marks in a corner are the cleanest case and usually go in one pass.
A repeating mark is treated as one selection across the frame rather than tile by tile.
Semi-transparent lettering is separated from the picture underneath before the rebuild.
Everything outside the selection is passed through untouched, so nothing else is re-encoded.
A preview file you have since licensed, where only the watermarked copy is left on your drive.
Photos you marked yourself and now need clean for a different use.
Images your client owns, supplied to you with their mark still baked in.
It depends entirely on who owns the image. Removing a mark from your own work, or from an image you are licensed to edit, is fine. Removing one from someone else’s work does not give you any right to use it, and in most places it is an infringement.
For a small opaque mark on a plain area, usually yes. For a large transparent mark across the subject, what comes back under it is reconstructed and will not match the original exactly.
Set the type to tiled pattern. The whole pattern is treated as one selection rather than a series of separate patches, which keeps the rebuild consistent across the frame.
The selection was slightly smaller than the mark, or the mark was very transparent. Extend the brush a few pixels past the visible edge and run a second pass.
With "process only the marked area" on, pixels outside the selection are passed through unchanged, so the untouched part of the image keeps its original quality.
Upload an image you have the right to edit, mark the watermark and rebuild what it covered.